Living in New York is not always as easy or glamorous as it sounds. I guess that's why they say, "if you can make it here, you can make it anywhere." While the constant hustle and bustle of our metropolis can be exciting, some days a one mile commute can take 45 minutes. Everyone in New York moves in a hurried, frenzied, impersonal manner -- one that is both stressful and draining. One evening I began brainstorming how to create an event that would educate exhausted New Yorkers about the benefits of the spa & wellness lifestyle while offering them an affordable way to experience it. I also needed to figure out a cost-effective way to drive this new clientele into the day spa market. With these components recognized, the light bulb went off, and the Spa Week Brand was born.